advertising
Unicef: A recruitment campaign aimed to young people. Guerilla marketing.
Fictitious events of the ultra trivial kind such as «Contest for the most Beautiful Potato»
or the play «Mute Monologue» were announced by billposting in big cities, with on top of them
a strip that read: «To all who have time on their hands. Unicef is looking for volunteers».
Concept & art direction. Award: CCB mention. TM for Publicis.
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